Who’s Elise
Hi, I’m Elise — a global insights and strategy leader with 20+ years of experience across academia, consulting, FMCG, consumer health and regulated industries.
I help organisations translate complex human, market and organisational intelligence into strategic decisions. My work connects consumer understanding, category and competitive intelligence, communications measurement and innovation strategy to help senior leaders make clearer, more commercially grounded choices.
Across global roles, I have built and led insight and measurement capabilities that inform brand strategy, portfolio decisions, innovation pipelines, reputation management and commercial growth.
My academic research adds a further lens: how leadership behaviours shape the emotional climate of work. At the heart of my work is a simple belief: better decisions start with a better understanding of people.
BLOG
Expect bite-sized thoughts on leadership, wellbeing, and the awkward, beautiful mess of being human at work.
SPEAKER & PUBLICATIONS
I speak and write about branding, consumer insights, and the power of having an open-heart in business. Blending academic research with real-world experience, my storytelling style aims to bring human insight to complex workplace issues.
CONSULTANCY
For brands looking to connect more meaningfully with consumers, to leaders wanting to create healthier teams, I work with organisations who want to do better by their people. Services include market research with insightful storytelling that sticks and strengthening relationships at work through 1:1 and small-group sessions.
RECOMMENDATIONS
Trust is built over time – through shared projects, honest conversations, and the moments that matter. I’m grateful for the people and teams I’ve had the chance to work with along the way. Here’s what some of them have said.
What I’m Thinking About
Making Sense of the Numbers – Balancing Budgets in Business
Long-term readers of this blog will be aware that I feel strongly about the importance of leadership in business and the fundamental difference between leading and managing. Inspired by this, I have decided to try something a little different. Over the coming days, I will post five new blogs discussing different components of leadership in the corporate world. First, I would like to place the management of business budgets under the microscope, and offer a reminder that every financial decision a company makes could impact an employee.
