Who’s Elise
Hi, I’m Elise – an insights leader with experience spanning academia, consulting, and global corporate roles in the fast-moving consumer goods industry. Originally from Australia, I studied in the U.S. on a Division 1 swimming scholarship, training ten times a week while studying full-time. That experience shaped both my discipline and my lifelong curiosity about people from different cultures.
My work sits across three complementary domains: global insights, where I’ve spent decades shaping brand strategy, marketing and innovation; PR, media and communications measurement, where I’ve built award-winning systems that translate data into reputation impact; and organisational psychology, where my academic research uncovers how leaders influence the emotional climate of work. Together, these perspectives allow me to understand people – as consumers, employees, and communities – and help organisations make better, more human-centred decisions.
BLOG
Expect bite-sized thoughts on leadership, wellbeing, and the awkward, beautiful mess of being human at work.
SPEAKER & PUBLICATIONS
I speak and write about branding, consumer insights, and the power of having an open-heart in business. Blending academic research with real-world experience, my storytelling style aims to bring human insight to complex workplace issues.
CONSULTANCY
For brands looking to connect more meaningfully with consumers, to leaders wanting to create healthier teams, I work with organisations who want to do better by their people. Services include market research with insightful storytelling that sticks and strengthening relationships at work through 1:1 and small-group sessions.
RECOMMENDATIONS
Trust is built over time – through shared projects, honest conversations, and the moments that matter. I’m grateful for the people and teams I’ve had the chance to work with along the way. Here’s what some of them have said.
What I’m Thinking About
Making Sense of the Numbers – Balancing Budgets in Business
Long-term readers of this blog will be aware that I feel strongly about the importance of leadership in business and the fundamental difference between leading and managing. Inspired by this, I have decided to try something a little different. Over the coming days, I will post five new blogs discussing different components of leadership in the corporate world. First, I would like to place the management of business budgets under the microscope, and offer a reminder that every financial decision a company makes could impact an employee.
